AROUND THE BEND

Creative Direction
Branding
Packaging
Labels

ABOUT AROUND THE BEND

We’re not renegades. We’re not rebelling against anything. We think that the revolution is over; the war has been won. “Big Beer” is dead – they just don’t know it yet. And by dead, we mean irrelevant for millions of beer loving Americans. We don’t have to battle to get people to try something other than the fizzy yellow stuff. That gives us the freedom to experiment and innovate. The road that lies ahead is a more exciting stretch than we’ve glimpsed to-date. So let’s keep going. Let’s see what’s Around the Bend.

SCOPE OF WORK

Around the Bend is a small local Chicago brewery gaining a lot of traction in the neighbohoods and communities around the city. That is why it was a humble honor to work closely with Dan Schedler (Owner & Proprietor) to come up with some cool and funky steam-punky names, label designs, and packaging for his particularly interesting and unique variety of beer styles. Below is just a sample of some of the awesomeness coming out of his fermenters. Pick up a six pack at many of the local Binny's and other local craft beer distributers near you and have a cold one!

Enjoy.